The storytelling workshop for scientist entrepreneurs to attract customers and build their brand.

You’ve worked hard developing your product in the lab and now you need a powerful narrative to help your customers see your company as the solution to their problems. A great story builds intrigue with challenges and heroism. .

This event is designed for scientist entrepreneurs that want to make their businesses stand out. Lynn Warburton, entrepreneur-in-residence at SFU VentureLabs and managing partner at Emdoubleyu Communications + Design, will provide an easy-to-understand framework on marketing storytelling.

By the end of the workshop, you will:
Understand the value of storytelling
Know how to determine your company’s value proposition
Connect with your customers’ pain points and present your company as the solution to their needs
Take home a toolkit of resources to build your own story and elevate your marketing

1:30-2:15 PM - Storytelling workshop
2:15-2:30 PM - Q&A