Webinar: Self-Checkout Customer Friction: What's Working & What's Not by TalkLP

In this webinar, we're discussing all things customer friction. We talk to real asset protection professionals about what's working and what's not -- weigh scales? Soft nudges? Hard nudges? What really works for customer services WHILE protecting your merchandise? Register to find out!

Webinar

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About This Webinar

In today’s hyper-competitive retail landscape, loss prevention professionals face a unique challenge: safeguarding assets without compromising the seamless, inviting shopping experiences customers expect. But where is the line between effective security and unwanted friction, and how do you avoid alienating shoppers while deterring theft?

Join us for an insightful conversation where industry leaders explore the latest strategies and technologies that transform loss prevention from a barrier into a business advantage.

Discover:
• The hidden cost of over-securing: Understand how excessive security measures can negatively impact customer loyalty and brand reputation.
• Building a seamless security ecosystem: Learn how to identify and implement the right mix of technologies— from AI-powered analytics to smart deterrents— that enable both strong protection and smooth customer journeys.
• Best practices from the front lines: Hear real-world examples of how today’s top retailers are achieving that elusive balance, boosting both safety and satisfaction.

Whether you’re a seasoned professional or new to loss prevention, this session will equip you with actionable insights to elevate your organization’s approach, and your customers’ experiences.

Presenters

Laura Lasko

Corporate Manager of Retail Asset Protection, Wakefern

Laura Lasko has over 17 years of experience working within the Retail Grocery Industry, having held a variety of challenging roles in Store Operations, Financial Services, and Asset Protection. In her current role as Manager of Retail Asset Protection, her team directly supports Wakefern’s retail grocery stores with preventative and compliance-based programs, designed to protect company assets. These responsibilities include planning, designing, coordinating, and implementing Asset Protection policies, procedures, and technology systems for all Wakefern entities. She enjoys the fast-paced environment that Retail Asset Protection offers- with new challenges emerging daily. In the past year, she has been focused on the expanded use of AI technology at SCO and a strategic partnership with Wakefern’s Tech Team to increase awareness on cybersecurity initiatives and to mitigate Wakefern’s exposure to financial fraud. As a leader at Wakefern, she takes great pride in being a trusted, sought after resource for all Asset Protection related subject matters.

Parker Griebel, LPC, LPQ, CFI

Asset Protection Assistant Director at Festival Foods

Parker Griebel, LPC, LPQ, CFI, is the Asset Protection Assistant Director at Festival Foods, overseeing asset protection operations across 40+ stores in Wisconsin. With over a decade of experience in grocery operations, he leads innovative loss prevention strategies and technology solutions to minimize shrink and enhance safety. Parker holds a B.S. in Criminology from the University of Wisconsin-Whitewater and certifications including Certified Forensic Interviewer (CFI) and Loss Prevention Certified (LPC). He also serves as Secretary on the Board of Directors for the Wisconsin Organized Retail Crime Association (WIORCA). Passionate about safeguarding assets and developing industry-leading security practices, Parker focuses on driving operational efficiency and fostering a culture of safety within Festival Foods and the broader retail community.

Jordan Ramadan

Strategic Account Manager at OpenEye

Jordan Ramadan is a Strategic Account Manager at OpenEye, a leading manufacturer of video surveillance technology. With over 10 years of expertise in the physical security industry, Jordan helps businesses enhance their security operations and achieve their business objectives. As an Enterprise Account Executive specializing in the retail sector, he is passionate about the emergence of AI technology and its potential to transform physical security from a protective measure into a valuable operational analytics tool for organizations. Based in Phoenix, AZ, Jordan has dedicated his free time over the past year to crafting a cookbook. He holds a BA in Communications with a Minor in Business Management from Washington State University.

Amber Bradley

Host & Editor-in-Chief, TalkLPnews

Amber Bradley, founder of Calibration Group, LLC, is a communication expert with extensive experience across multiple business disciplines, including marketing and public relations. Amber’s proven success in creating multi-tiered, strategic marketing and communication campaigns continues to yield unmatched results for solutions providers, as well as retail loss prevention and operations professionals. Amber holds a Master of Arts in Communication and a Bachelor of Arts in Marketing/Communication.

Amber is the owner and host of TalkLP that provides valuable content to loss prevention and asset protection professionals through unscripted interviews about all different types of topics.

Amber also served as Executive Director for the Restaurant Loss Prevention and Security Association (RLPSA), and is a contributing editor for the D&D Daily, a daily e-news outlet specializing in providing the most relevant news for retail loss prevention, safety, and security professionals.

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