The Privacy-First Approach to Campaign Planning, Execution, and Performance

As privacy regulations tighten and consumer expectations for transparency grow, marketing teams face a pivotal challenge: how to deliver actionable, data-driven campaigns while staying compliant. Modern marketers need strategies that embed privacy into every stage of the customer journey without slowing down execution or limiting insights.

Join OneTrust’s VP of Marketing Technology, Tori Forte, and Global Director of Solutions Engineering, Ethan Sailers, for a candid conversation on how privacy-first organizations can unlock the full potential of their data. Learn how to balance compliant data practices with the agility your teams need to test, optimize, and scale campaigns with confidence.

Discussion topics include:

• Growing your consented database by testing, iterating, and refining your acquisition tactics.
  
• Assessing digital traffic and proving the ROI of privacy-first strategies to business stakeholders.
  
• Ingesting and activating third-party data in a way that aligns with regulatory requirements and customer trust.