With over 15 years of experience leading go-to-market (GTM) teams in the research, insights, and data sectors, Sam has been instrumental in impressive Vypr's growth since joining in 2020, helping the business to 3x in the last 5 years.

At Vypr, Sam works closely with retailers, enterprise and mid-market food & beverage and CPG suppliers, and major QSR operators, helping them harness predictive consumer insights to make data-driven product decisions that fuel business growth. Vypr's platform connects brands with curated global communities of consumers, enabling companies to test everything from packaging and pricing to product claims and ranging.

Sam brings extensive expertise in all aspects of GTM, including international market expansion, revenue strategy, and building high-performing commercial teams. Based in Manchester, UK, he is passionate about transforming innovation through reliable consumer insights and predictive product intelligence.