Think Like a Content Boss with Jennifer Barrett

Jennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial journalism to content marketing, how she landed several book deals and what it takes to run a 60-plus team.

Jennifer details how content marketing is different in a corporate environment compared to a startup. She gives her take on the latest innovations in content marketing with actionable advice on what’s working and what’s not. She also offers guidance on evaluating career opportunities and explains why women, in particular, should focus on wealth-building. Every content marketer who attends this session will learn something new.