About
The customer journey doesn’t end at checkout—it’s where loyalty begins. 67% of returning customers spend more than first-timers. Yet research shows, three delivery delays can drive away 58% of your customer base, making post-purchase the real loyalty battleground.

This interactive panel brings together industry leaders from Riskified and Riverty to reveal how merchants can transform the messy “second half” of the payment journey into a loyalty engine.

Discover how to:
• Strengthen trust and margins in Europe by tackling fraud, returns, and policy abuse head-on (Riskified)
• Keep your brand in control of the customer experience beyond checkout (Riverty)
• Orchestrate proactive, branded post-purchase experiences that turn one-time buyers into lifelong advocates.

Walk away with actionable insights, fresh data, and real-world strategies to help you bridge the gap from conversion to connection.
When
Tuesday, September 9, 2025 · 4:00 p.m. Amsterdam (GMT +2:00)
Agenda
  • Why post-purchase is the new loyalty battleground — and how much it impacts revenue and brand equity
  • How to keep your brand in control of the post-purchase journey with merchant-first strategies
  • How AI and automation can enhance loyalty and security without losing the human touch
  • Proven tactics to reduce churn from delivery delays, disputes, and poor post-purchase experiences
Presenters
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Steven Piet
Product Lead – Checkout Payment Methods at Riverty
Steven Piet brings over 10 years of experience in shaping payment and checkout solutions for global eCommerce. After roles at eBay and Booking.com, where he worked to protect merchants, travelers, and hotels from fraud, he shifted focus to building smarter checkout experiences at Multisafepay. Today, as Product Lead at Riverty, Steven helps merchants take control of the payment journey — designing checkout methods that don’t just enable transactions, but set the stage for loyalty and post-purchase connection.
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Ephraim Rinsky
Director of Product Marketing at Riskified
Ephraim Rinsky brings a cybersecurity background to the product team at Riskified. For the last seven years, Ephraim and the Riskified product team have worked to solve fraud and policy abuse problems for the world's largest eCommerce merchants.
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Mélisande Mual
Publisher and Managing Director at The Paypers
Mélisande Mual is the publisher and owner of The Paypers, the global leading source of news and intelligence for professionals in payments, fintech and digital commerce. Prior to The Paypers, Mélisande held several leadership positions in leading B2B Publisher (Wolters Kluwer) and Telecom (KPN) companies.
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