Webinar: As the Need Franchises: Licensing vs. Franchising in IP by Alt Legal Community

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Presenter

Chris Howard

Associate Attorney at L&F Brown

Chris Howard is a franchise attorney who advises prospective franchisees before they enter into
a franchise relationship and current franchisees involved in a dispute with their franchisor. After
graduating from SMU Dedman School of Law in Dallas, Chris started his legal career working at
Mullin Law, PC, one of the largest franchise specialist firms in the Dallas-Fort Worth metroplex.
Here, he represented large franchisors, helped negotiate franchise agreements for franchisees,
and negotiated resolutions whenever disputes arose. While Chris was at Mullin, he wrote a
published article in the Franchise Bar Journal distributed by the American Bar Association. Chris
has worked on franchising employment, trademark, and other corporate matters at Jamba and
Zoe'ss Kitchen/Cava as well.

About

Often franchisors—and sometimes also their attorneys—fail to properly adhere to FTC franchising laws. Franchisors sometimes cut corners to bypass proper franchising regulations and save the expenses associated with franchising by licensing their brand concepts instead. However, this practice may cause brand owners to jeopardize their intellectual property or cause them difficulty if they exert too much control, supervision, and power over these licensed trademarks and concepts. In this webinar, L&F Brown attorney Chris Howard will explain the distinctions between franchising and licensing to help attorneys determine which will best fit each unique situation. In particular, Chris will discuss:
* The nuances of when to franchise rather than license intellectual property
* Item 13 of the Franchise Disclosure Document as it pertains to trademarks
* Relevant case law, including the historic Dawn Donut v. Hart’s Food Stores decision
* Emergency arbitration when a mark is being misappropriated

Everyone who’s registered for this webinar will receive an email with a link to the recording.

This session has a pending CLE application in California. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/