How to Have the Tough Pricing Conversation with Sellers

Tough Market. Tougher Sellers. Here's How to Win the Pricing Conversation Every Time

Between Zillow headlines, lawsuits, MLS restrictions, and a shaky economy, sellers are more skeptical than ever — and listing conversations are getting brutal. If you can't confidently lead on price and commission, you're literally handing business to other agents.

Right now, sellers are nervous. The market is shifting. Home values are fluctuating. And everywhere they turn, someone's giving your potential clients mixed messages about what their home is really worth.

Meanwhile, you're expected to walk into every listing appointment, handle it like a pro, and defend your value without blinking.

If you hesitate for even a second — you lose.

Ever been blindsided by a seller questioning your fee?

Ever tripped over your words trying to explain your worth — and watched the listing slip away?

Ever felt gut-punched when a desperate discount agent swooped in and scooped the deal?

You're not alone. But you're not helpless, either.

You just need a smarter strategy — and in this session, Darryl is going to deliver it to you.