As the industrial landscape evolves, B2B ecommerce is becoming a cornerstone of growth and competitiveness for manufacturers and suppliers. Industrial buyers now expect seamless, data-driven purchasing experiences that rival those of consumer retail, from self-service ordering to real-time inventory visibility and personalised pricing.
In this roundtable, hosted by The Engineer and sponsored by BigCommerce, we’ll bring together leaders from across the engineering and manufacturing sectors to discuss how ecommerce is reshaping the industrial buying journey. The conversation will explore how businesses are integrating ecommerce platforms with complex ERP and CRM systems, simplifying product configuration, and leveraging AI and automation to improve sales efficiency and customer satisfaction.
From streamlining distributor relationships to expanding into new digital channels, attendees will gain practical insights into how B2B ecommerce is driving operational agility, customer loyalty, and long-term revenue growth across the industrial ecosystem.
Key discussion areas
• Implementation challenges - overcoming the obstacles to adoption
• Integrating ecommerce platforms
• Ensuring a joined up digital strategy - where does ecommerce fit into a broader digital strategy?
• Scaling ecommerce solutions for SMEs and OEMs.
• The role of AI in a digital strategy

Date: 10th February 2026, 11am