Melbourne and Victoria are a dream destination for food lovers—and a powerful selling story for travel advisors. Renowned as Australia’s culinary capital, Melbourne blends world-class dining with vibrant multicultural influences, from award-winning fine-dining restaurants to iconic laneways packed with cafés, bakeries and hidden bars. Beyond the city, Victoria’s regional food scene shines just as brightly. Think cool-climate wines in the Yarra Valley, fresh seafood along the Great Ocean Road, artisan produce in Mornington Peninsula, and paddock-to-plate experiences across the countryside.
Join our upcoming webinar to discover how to position Melbourne and Victoria as must-visit destinations for culinary travellers. You’ll gain insights into food-focused itineraries, wine regions, immersive experiences, and seasonal events that appeal to discerning clients. Learn how to sell everything from gourmet escapes and wine journeys to market tours and chef-led experiences. This session will equip you with compelling talking points to inspire bookings and tap into the growing global appetite for food-driven travel.