About This Webinar
WEBINAR + Q&A
Tuesday, September 29th at 10:00am CET

Duration: 60 minutes
Language: English
Who can attend? Everyone

The anti-aging era is coming to an end.

Beauty is entering a new phase, one focused less on correcting visible signs of aging and more on supporting the long-term health, function, and resilience of skin and hair. As longevity emerges as one of the industry's most influential movements, brands are rethinking everything from ingredient innovation and product development to consumer education and claims. In this webinar, we'll explore the science and market forces driving the shift from anti-aging to longevity, and why concepts like Skinspan and Hairspan™ are gaining momentum across the industry.

We'll examine the biological processes that influence how skin and hair age, the impact of environmental and lifestyle stressors, and the growing interest in preserving function rather than simply addressing visible concerns. Along the way, we'll discuss how advances in biotechnology, regenerative science, and personalized beauty are helping shape the next generation of longevity-focused innovation.

Beyond the science, we'll explore how longevity is being interpreted across global beauty markets—and what happens when a category begins to emerge before the industry has fully defined it. As interest continues to accelerate, we'll discuss the opportunities and challenges facing brands, how scientific concepts can be translated into meaningful and credible product stories, and where the line between true innovation and "longevity washing" begins to blur. In an emerging category, scientific credibility matters: the brands and technologies establishing meaningful mechanisms, evidence, and language today may help shape the standards of tomorrow.

Whether you're a marketer, formulator, product developer, or trend strategist, this session will provide the scientific context, market intelligence, and future-facing perspective needed to navigate one of beauty's most transformative movements.

Because the future of beauty isn't about looking younger. It's about staying functional, resilient, and thriving for longer—and the definition of longevity in beauty is still being written.
Agenda
  • The Biology of Better Aging: Decoding the Longevity Movement
  • Q&A Session with Industry Experts
Presenters
  • 1737044614-b283586d2e508294
    Raphaëlle Brunet
    Marketing Manager, Europe
    Since graduating from engineering school ITECH in Lyon (France), Raphaëlle has worked on both the technical and sales sides of the cosmetics industry. She has a wide experience in formulating personal care applications, raw materials, and regulation, gained throughout her career path in various cosmetics companies worldwide. Raphaëlle joined Active Concepts SRL back in April 2014. Originally in charge of technical and sales support to French customers, she is now managing the European marketing team and coordinating the development of natural actives in this dynamic and swiftly evolving industry.

  • 1787670552-a4fa9129942c9d9c
    Benedetta Guccio
    Technical Marketing Specialist
    Benedetta Guccio holds a Master’s Degree in Pharmaceutical Chemistry and Technology and a Postgraduate Master’s Degree in Cosmetic Sciences from the University of Pavia. With a strong scientific background and a passion for the cosmetics industry, she began her career in R&D, spending two years working in cosmetic formulation and gaining hands-on experience with raw materials and product development. This experience provided her with a solid understanding of cosmetic ingredients and formulation challenges, while sparking her interest in bridging science and effective communication. Benedetta joined Active Concepts to bring her scientific and formulation expertise to the marketing field. As a Technical Marketing Specialist, she supports the communication and development of innovative cosmetic ingredients, translating their technical benefits into clear and engaging stories for the market. She also works closely with customers and brands, providing technical support and helping them identify ingredient solutions tailored to specific formulation and product development needs.
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