As brands mature, driving growth isn’t just about direct response—it’s about broadening audiences, building consideration, and fueling long-term demand. Learn how Square is rethinking media's role in expanding reach and awareness to resonate with potential customers while maintaining strong performance foundations.

In this fireside Q&A, hosted by AdExchanger, leaders from Square and Quantcast will discuss:
• How to balance evergreen performance with new brand-led strategies.
• What it takes to intentionally broaden your audience pool through programmatic media.
• Lessons learned from testing verticalized campaigns, creative messaging, and mid-funnel tactics.
• How brands can evolve when performance plateaus and the consideration funnel becomes the new growth engine.