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The Tariff Response Playbook: Data-Driven Decisions for Pricing Leaders

About This Webinar

In today’s unpredictable global trade environment, tariffs are no longer isolated events—they are continuous, disruptive forces demanding fast, informed action. As companies navigate rising costs, supply chain instability, and regulatory uncertainty, traditional pricing strategies are simply too slow to keep up. Join Zilliant and Ducker Carlisle on Wednesday, May 21st at 10am CT/ 11am ET as we walk you through a tactical framework designed to help pricing and strategy leaders respond with speed and precision. We’ll discuss how to:


- Identify SKU-level tariff exposure

- Predict competitor behavior

- Adapt your pricing to stay ahead of market dynamic shifts


We’ll explore how advanced tools from Zilliant and Ducker Carlisle can close data gaps, run cost impact simulations, and drive real-time pricing adjustments. Through practical examples and case studies, you’ll see how leading companies are maintaining margins, protecting market share, and arming their sales teams with clear, data-backed strategies. You’ll leave with the tools the tactics you need to turn tariff chaos into your competitive advantage.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter

Barrett Thompson

VP, Customer & Industry Relations, Zilliant
Barrett spearheads Zilliant’s industry expertise and thought leadership in the pricing lifecycle domain, aligning Zilliant solutions to market needs and promoting pricing and sales best practices among our customers. Over the past three decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries including building materials manufacturing and distribution, industrial components manufacturing, semiconductor manufacturing, office supply distribution, hardware-software distribution, pharmaceutical and medical device distribution, telecommunications, and multiple travel and transportation verticals. He has held management positions at multiple software enterprises including Manugistics, Revenue Technologies, Talus Solutions and AtWork Technologies. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science. Barrett received both his Bachelor of Science in Applied Mathematics and his Master of Science in Operations Research from the Georgia Institute of Technology.
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Webinar hosting presenter

Christie Vick

Technical Product Manager
As Zilliant’s technical product manager, Christie Vick is responsible for pricing and platform software innovations. Christie is an experienced business intelligence professional who supports companies in developing processes and strategic plans that drive growth and differentiation. With a passion for creating order out of chaos, Christie helps leaders identify data, technology and process challenges so they can implement creative digital solutions. Christie’s experience encompasses a wide range of business intelligence, price optimization, data and reporting, applications and governance, eCommerce site development, delivering seamless customer experiences. Christie’s past roles include serving as the experience manager for enterprise transformation and digital solutions at Baker Tilly U.S., as well as the director of business intelligence at IEWC.
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Webinar hosting presenter

Gene Metheny

Managing Principle, Ducker Carlisle
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Webinar hosting presenter

Domenic Giachello

Manager, Strategic Solutions, Ducker Carlisle
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Hosted By
Zilliant webinar platform hosts The Tariff Response Playbook: Data-Driven Decisions for Pricing Leaders

Zilliant

Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimization, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.
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