The State of Tourism Digital Marketing in 2025

Many tourism business are not optimising the digital marketing as well as they could be and that is costing business like yours money, and losing you key insights that may hinder your decision making.

Over 11 years ago, we started a mission to improve the quality of digital marketing projects, and to help business get the best advice they can when they need it.

In that decade, almost every day we’ve done some form of high level or in depth digital marketing review of businesses and we constantly see the same oversights, which means businesses are flushing money down the toilet as a result of poor implementations.

In the latter half of 2023, there was a big shake up in digital analytics with Google Analytics so last year we surveyed over 524 businesses to see what impact that had on their digital marketing data.....and to see if the issues we encountered day to day were encountered globally.

In 2023/4 there was a reason for things to change and we noticed a lot of analytics implementations taking a step backwards which often ended up costing the businesses money - and it usually wasn't even visible to the business owners.

But did things improve in 2024?

We couldn't resist survey the companies again.

Note these business were not our clients - we chose to take a relatively random sample of tourism businesses using a variety of booking systems.

We had hoped the results had got better, but many got worse.

Register and join this webinar “The State of Tourism Digital Marketing in 2025” to discover key marketing elements you need to have in place to allow you to :

- Make more revenue in your business
- Optimise your ad spend (and stop you underreporting)
- Improve your marketing data so you get better insights
- Discover the key metrics you should be aware of
- Discover how your booking engine or website may be killing your business

As a bonus we'll also talk about a few things to watch out for in 2025 which could have some of the biggest changes in digital marketing for a long time.

Tourism has many challenges from OTAs taking your hard earned money on commissions, staffing, team changes and finding the time to work on the business. With competition and the challenge to get more direct bookings, it's as important as ever to make the most out of the assets you currently have in place.

Whilst many operators may complain about external factors influencing their business, and huge commissions to pay out, there's a lot that can be done to improve your own in house assets first.

This webinar will go through our extensive research that took hundreds of hours, and several months and will discuss how our findings apply to your business.

Register today and live attendees will get access to quick checklists and questions to ask your booking engine and discover your next best steps to make 2025 a winner.

Fully Charged Media is a specialist digital marketing agency with a focus on helping businesses get better digital marketing results through education, implementation and in depth audits. Our specialities are audits, paid media and analytics.

With good data, recent measurable digital marketing results for our customers include turning $23,000 in Google Ad Spend into $717,000 in live bookings, 7306% Return on Ad Spend in a peak holiday period, getting more than $27,500 in bookings from one email, and and taking hospitality venues from page 4 to page 1 with some simple tweaks.