Partner Fit: Matching Partners to Your Business Objectives

Partnering is not something new, but it has greater relevance in shifting economic conditions and new technologies (like AI and other Deep Tech) that cause shifts in business models and value chains. Partnerships provide leverage, improve customer access and enhance solution value as well as establish trust and buyer confidence.

A small company does not need to tackle a large market opportunity alone - it can identify partners to enhance its Go to Market approach and accelerate market access and revenue growth.

Partner Fit, like Product-Market Fit, is an important milestone in startup development. It means your product and its sales and marketing, can be leveraged by partners to win deals. This educational webinar is designed to teach startups the basics of partnering, which means understanding what is can and cannot do for you. This session will guide entrepreneurs on how to identify partnership opportunities that FIT your business needs. It is important to understand when such partnerships are strategic to build longe term value or simply good tactics to generate short term revenue. The most important strategic partnerships need to be crafted for a win-win relationship, and that process will be explained in the webinar.

Many top analysts see partnering as essential in 2026 and beyond, and I look forward to sharing our insights and expertise.

We have been delivering "partnering education" for 25 years, in partnership with many organizations including Softworld, BCTIA, AceTech, Microsoft, VEF, MARS, and NRC. We are happy to partner with SFU VentureLabs this year.