About
Loyalty isn't built in a single moment—it’s earned across the entire customer journey.

Join experts from Americaneagle.com, Klaviyo, and Badgley Mischka for a strategic conversation on how today’s leading brands are evolving their email, SMS, and automation strategies to drive lasting engagement.

We’ll explore how to:

1. Align messaging across lifecycle stages—from welcome to win-back
2. Find the right cadence to stay top of mind without overwhelming
3. Use email, SMS, customer data and marketing analytics together to build meaningful customer relationships
4. Apply brand voice and experimentation to strengthen loyalty over time

You’ll leave with practical insights to help you turn one-time buyers into long-term, loyal customers.

Perfect for:
Marketers looking to modernize their approach to customer loyalty through smarter, more intentional lifecycle strategies.
When
Thursday, August 21, 2025 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Gina Potenza
Partner Program & Strategy - Platform Lead, Klaviyo
Gina Potenza is the Partner Program & Strategy Platform Lead at Klaviyo, working closely with executives to help businesses and agencies leverage first-party data to optimize customer experiences, improve retention, and accelerate revenue growth.

With a nearly decade of experience in digital marketing and SaaS and an MBA from Duke University she brings real world insight in the digital strategy trenches on how to drive sustained growth in a rapidly evolving market.
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Katie Ouaknine
Owner of Badgley Mischka Web
Since 2018 Katie Ouaknine has been the owner and CEO of Badgley Mischka Web, the ecommerce licensee of the brand Badgley Mischka. Badgley Mischka sells high-end women’s clothing and accessories, with a focus on footwear and apparel. The brand is truly a lifestyle brand and reaches into many categories, always looking to venture into new markets.
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Nadine Hawel
Senior Digital Marketing Specialist, Americaneagle.com
P
Partner Marketing
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