About
In this session, 8x8, cuts to the heart of the challenges MSPs and resellers face right now: too much admin, too little control, and partner programmes that were built for a different era.
8x8 will show how the most successful channel businesses are moving fast, embracing automation, self-service portals, and flexibile models that let you focus on growing customer relationships rather than managing vendor complexity.

You'll hear how 8x8 is rebuilding its partner programme from the ground up with MSPs and resellers front of mind: faster onboarding, transparent billing, and the tools to scale without scaling your headcount.

Leave with a clear view of where the channel is headed, what the new rules of engagement look like, and the practical moves you can make right now to stay ahead.

Delegates will learn:
1. Why traditional reseller models are under pressure — and what’s driving the shift to automation and cloud
2. How automation and self-service are reducing friction across the full partner onboarding and billing journey
3. What value-based engagement looks like in practice — and why it matters for partner margins and retention
4. How 8x8’s new partner programme enables faster time-to-first-deal and greater partner independence
5. Practical steps resellers can take today to future-proof their business model for the next wave of change
When
Thursday, July 2, 2026 · 11:00 a.m. London (GMT +1:00)
Presenters
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Maryam House
Director, Strategic Programs 8x8
Maryam House is Director of Strategic Programs at 8x8, responsible for designing and driving the cross-functional programs that accelerate business growth across 8x8's customer and partner ecosystem. Her remit spans program strategy, product acceleration, and go-to-market execution ensuring that 8x8's strategic priorities translate into tangible outcomes for the partners and customers who depend on them.
In this global role, Maryam works closely with channel partners to drive growth, strengthen strategic relationships, and deliver the operational support needed to win in today's competitive UC and CX landscape.
Maryam believes that truly successful programs are built from the outside in. Guided by three core pillars: integrity, simplicity, and collaboration she starts where it matters most: with the customers and partners who are at the forefront of the market. It is their lived experience, challenges, and ambitions that shape the programs she designs, ensuring that what 8x8 brings to market is not only strategically sound but genuinely resonant in the real world.
Maryam brings over 15 years of experience across the cloud and unified communications channel ecosystem, having held senior commercial, alliances, and marketing leadership roles at leading EMEA distributors. Working at C-level, she built go-to-market initiatives that unlocked new markets and created lasting, measurable partner value.
Prior to joining 8x8, Maryam served as Group Head of Alliances at CloudClevr, where she led partner strategy across the group's full portfolio giving her a rare, end-to-end perspective on what it truly takes for partners to grow profitably in the UC and CX market.
A qualified lawyer by training, Maryam brings together sharp commercial instinct and analytical rigour, with a talent for translating complex vendor strategies into clear, practical outcomes. She is known for her relationship-first approach and her ability to turn ambitious strategy into real results.
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Emily Masterton
Global Head of Channel, 8x8
Emily Masterton is Global Head of Channel at 8x8, Inc, driving 8x8's evolution into a truly channel-led organisation.
With nearly 19 years of channel experience, Emily started as a Channel Account Manager at Oak Telecom before progressing through senior channel roles at Unify and Atos. She joined 8x8 six and a half years ago as a Strategic Alliance Lead, stepping into channel leadership from there and never looking back.
Throughout her career she has delivered consistent results, growing channel businesses by expanding partner ecosystems, building pipeline, and driving bookings. Emily's career has been built around partners, and that informs everything from how she works with partners and her teams to how she engages the wider business.
At 8x8, Emily focuses on the four things she believes drive genuine partner commitment: making the business easy to work with, enabling partners to grow through programs, enablement, and marketing, investing and innovating in partnership so partners help shape 8x8's future strategy and portfolio, and building the kind of trust that turns a vendor relationship into a true partnership. She works closely with sales, marketing, support, and enablement to create the processes and foundations that underpin a channel-first business.
Collaboration is central to her approach. Emily works as one team with the broader organisation, building the rules of engagement and operational models that give partners and internal teams alike the clarity, trust and confidence to move forward together.
Her contribution to the channel community has been widely recognised. Emily has been named a CRN Channel Leader EMEA three years running (2024, 2025, and 2026), received the CRN Channel Chiefs Award and CRN Women of the Channel Award in 2024, and was recognised as Channel Leader of the Year by IT Europa. Known for her compassionate yet results-driven leadership style, she inspires teams to push boundaries while maintaining the trust and transparency that define great partnerships. She leads with honesty, warmth, and a clear conviction that when partners succeed, everyone does.
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Charlotte Hathway
Editor
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