The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with AI

You’re investing in paid search—but are you converting every lead you’ve earned? Too often, high-intent leads slip away due to missed calls, delayed follow-ups, or funnel blind spots. And with buyers engaging around the clock, the old playbook for conversion just doesn’t cut it.

In this session, you’ll get a modern playbook for using AI to capture, qualify, and convert more leads—without adding strain to your team. We’ll walk through how AI fills performance gaps in your funnel, boosts after-hours engagement, and provides the attribution data you need to prove ROI.

You’ll also see how marketers are integrating AI tools into their paid search workflows to improve speed-to-lead, reduce manual follow-up, and increase conversion rates—especially when no one’s online to pick up the phone.

You’ll learn:

• How AI captures and qualifies leads when your team is unavailable
  
• Why after-hours ad clicks can deliver higher ROI—and how to act on them
  
• What missed calls and slow responses are really costing your paid campaigns
  
• How leading teams are using AI to measure and improve lead conversion across the funnel