Selling Through the Noise: Why the Best Contractors Still Win on Fundamentals

Technology is changing faster than ever. AI, automation, sales platforms, and new tools promise to transform the way contractors sell. But while the tools continue to evolve, homeowners still make buying decisions the same way they always have—through trust, confidence, value, and connection.

In this session, Justus and Mike are joined by sales trainer John DeRosa to explore how top-performing contractors stay focused on the fundamentals that consistently drive results. You’ll learn why the most successful sales professionals don’t rely on technology to do the selling for them—they use it to support a proven process built around understanding homeowners and creating buying confidence.

Attendees will walk away with practical strategies to uncover what matters most to homeowners, build a repeatable sales process that reduces objections, and develop the discipline to focus on the factors they can control. If you’re looking to improve close rates, create more consistent results, and avoid getting distracted by the latest industry trends, this session is for you.