The pace of change in B2B commerce is relentless. 95% of executives believe their customers are evolving faster than their businesses. Global B2B online sales are accelerating, AI is transforming discovery and purchasing, and forward-looking leaders are already leveraging digital maturity to drive double-digit growth.

In this webinar, Rupert Chappell, Key Account Director at Commerce, will share how businesses can move from digital maturity to true AI mastery, equipping themselves to thrive in the era of agentic commerce.

Unlike other webinars that focus only on technology trends, this session blends real-world case studies with a step-by-step roadmap, giving you inspiration and practical tools to accelerate growth in an AI-powered landscape.

Attendees will learn:

• The Six Pillars of Digital Maturity: strategy, tech stack, customer centricity, data, logistics, and culture
• Why digital leaders grow 50% faster than laggards, and how alignment drives results
• The shift from buyer-to-merchant to agent-to-agent commerce in the AI era
• Practical steps to prepare your business: enrich product data, streamline the “data handshake,” and make your products discoverable in AI platforms
• Real-life use cases showing how AI is already curating complex product recommendations and procurement journeys

Register now to gain actionable strategies, benchmark data, and case studies that show how leading businesses are scaling ecommerce with AI.