Gut Check - Using Data to Quantify and Validate Your Target Audience

You may have a strong sense of who your audience is, but assumptions aren’t enough. Learn how to test your beliefs using real data. Discover how to gather the right signals and ask the right questions!

*Learn how to articulate clear, measurable business goals that guide every step of content and audience strategy.

*Translate Goals into Measurable KPIs. We’ll walk through how to break down broad goals into specific Key Performance Indicators (KPIs) that reflect real progress, making it easier to track, pivot, and grow intentionally.

*Understand the Power of Business Data. Participants will be introduced to common sources of actionable business data, including website analytics, social media insights, email performance, CRM records, and customer surveys. Learn how to interpret these data points and use them to validate assumptions.

*Build Personas that reflect real people Instead of relying on guesswork. Attendees will use their collected data to construct audience personas that are grounded in actual behavior, needs, and engagement, helping them market more effectively.