Editing without understanding content strategy is like driving without a map. Good editors need to understand the strategy behind the content so their words support the overall vision. Learn the basics of content strategy and how editors can support it.
ACES executive committee member, Rotary International managing editor
Teresa Schmedding is the managing editor of Rotary International and a past president of ACES: The Society for Editing. She has more than 25 years experience in digital communications.