Thought Leadership Series - The Importance of a Diverse Marketing Plan with Martech

With the ever-evolving digital marketing channels, consumers are present and interacting across multiple touchpoints with brands, expecting consistent engagement across all channels. How do brands choose which marketing technologies are going to best carry their message while still reaching their target market?

We have invited the Head of Existing Client Marketing from Citi Singapore, Jaslyin Qiyu, to share with us some insights on the future of martech within the financial industry and examine marketing technology that will shape marketing strategy and operations in the years ahead.