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About This Webinar
It’s never been more important – or more difficult – for marketers to maximize the performance of Google Ads campaigns.

Competition is fierce, CPAs are rising, and ad budgets are under fire – all while AI is changing consumer behavior and rewriting our optimization rules.

If your Google Ads conversion rates have stagnated or you’re struggling to reduce CPA and increase revenue in this new world, you’re not alone. But there are new strategies that can make an immediate impact. Strategies that will help you drive more appointments and sales both online and over the phone.

Join the Google Ads experts from Invoca for this webinar to learn the new rules for maximizing conversion rates and revenue. You’ll learn strategies to:

  • Prove the full impact of Google Ads on your business results
  • Drive more valuable conversions online and over the phone
  • Reduce CPA and increase revenue at scale
  • Convert more callers to appointments and sales
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Blair Symes
Senior Director, Product Marketing, Invoca
Blair Symes is Senior Director of Product Marketing at Invoca, the leading conversation intelligence provider for marketing and sales. Over the past 20 years, he has published hundreds of articles and eBooks on a wide range of marketing topics, including phone call analytics, conversion optimization, and omni-channel attribution.
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Amy Hebdon
Founder and Managing Director, Paid Search Magic
Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic. She's been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her work has been published at Search Engine Journal, Search Engine Land, Unbounce, CXL, PPC Hero, Supermetrics and Copyhackers, and she’s spoken at conferences including MozCon, SMX, SearchLove, HeroConf, MeasureSummit, DigiMarCon and PPC Town Hall. Since 2004, she's managed Google Ads for clients ranging from Fortune 10 to SMBs at agencies, in-house, and freelancing.
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Danny Goodwin
Managing Editor of Search Engine Land & Search Marketing Expo
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