Consumers want it all. Great taste. The right price. Better-for-you choices. Ingredients they trust. The problem is that these expectations don't live in separate research studies when consumers make a choice at the shelf.

So how are insights and R&D teams determining which trade-offs matter and what will drive preference and purchase?

Using a masked innovation journey and three predictive cases, this session will show how connected consumer and sensory data can reveal which product changes will move scores, which investments are wasted, and how every study can strengthen a reusable product-intelligence system.