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Tap into Adobe’s latest research on consumer and practitioner trends with mobile app growth and real-time, personalized engagement. Join Adobe product experts as they share best practices for leveraging in-product personalized experiences to transform new and professional artists into photography experience makers. Discover how to streamline user onboarding, accelerate product adoption, and foster customer loyalty through community engagement.

In this session, you’ll learn:
  • How consumer and practitioner trends are impacting mobile growth
  • How to get quicker insights using active listening and real-time signals to grow subscriptions
  • he benefits of personalized in-app messages when launching new feature campaigns
  • The top use cases for product-led growth using Adobe Journey Optimizer


Whether you're looking to optimize user journeys, boost retention rates, or expand your product's reach, this session offers actionable guidance and proven tactics to help you achieve in-product personalized experiences at scale.
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Product Marketing Manager, Adobe
Keziah Husselbee is a Product Marketing Manager at Adobe, specializing in customer journey management. She leads Adobe Campaign for the EMEA region and brings over five years of experience in marketing roles within the technology sector. Before joining Adobe, Keziah was a Product Marketing Manager at Okta, where she focused on customer identity for SaaS applications.
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Product Manager, Adobe
Don is a Product Manager for Adobe Journey Optimizer, where he focuses on mobile features and messaging channels. He has been with Adobe and the mobile team for three years. Don brings over a decade of experience in hospital administration and biotech product development. He is excited by the ever-changing mobile landscape and how it can be leveraged to create new and unique user experiences.
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