Eero Martela from Columbia Road at the Digital Commerce Forum 2025

Eero started as one of the first consultants at Columbia Road and today shares the company lead role as Managing Partner. Over the past nine years, he has played a key role in shaping the company’s growth and has gained a unique perspective on the evolution of digital sales both in Finland and internationally. Drawing from discussions with leaders across dozens of Northern European companies and the collective expertise of all Roadies, Eero brings sharp, hands-on insight into what drives real results in digital sales today.