Webinar: Alice Wyatt DMWL Real Stories: Resilience and Reinvention in B2B Marketing by OrbitalX Webinars

About This Webinar

In this exclusive podcast episode, Mark Choueke sits down with fintech marketing powerhouse Alice Wyatt to explore a brutally honest and incredibly inspiring real-life story of marketing leadership during challenging times.

Alice shares how she faced team reductions, market uncertainty, and strategic resets—and came out stronger on the other side. Instead of chasing more headcount or bigger budgets, she focused on mindset, clarity, and ruthless prioritization.

This episode isn’t about theory—it’s about real work, real leadership, and real results. Alice Wyatt’s story is a masterclass in resilience and reinvention for marketers everywhere.

Get access now and hear how doing more with less can lead to more impact, more confidence, and more team unity.

Alice Wyatt

Fractional CMO & Advisor | Forbes Council Member

Alice Wyatt is a B2B marketing leader known for turning complex challenges into focused, revenue-driving strategies. As VP of Marketing at Codat, she led her team through a major post-funding shift—proving that mindset, not headcount, drives results. She specializes in account-based marketing, demand generation, and GTM leadership, with a strong track record of aligning sales and marketing. Alice also advises leading VCs and supports early-stage startups in building high-performing growth engines. Now based in Austin, she continues to help B2B brands thrive by doing more with less.

Mark Choueke

Best-selling author, Boring2Brave

Mark Choueke is a former award-winning journalist and later author of bestselling B2B marketing book Boring2Brave. Mark has built a reputation as a leader at the heart of the global B2B marketing and communications arena, has operated within large corporates and startups alike and also raised investment to found and run a successful tech marketing agency.

Mark was editor of Marketing Week magazine and earlier, a business correspondent on UK national newspaper The Sunday Telegraph. He then swapped journalism for marketing and has since served - either on senior leadership teams in-house or as strategic advisor - more than 50 B2B technology companies across the world.

Mark is a regular conference keynote speaker and has guested on industry stages in numerous countries including the likes of ‘Think with Google’ in London, ‘Viva Technology’ in Paris and AdWeek in New York City.

He is now a DemandWEBSTM Consultant at go-to-market agency OrbitalX.