Dream Links, Real Authority: Digital PR’s Edge in SEO & AI Search

Digital PR isn’t just another link building tactic—it’s how you land the links your competitors only dream about. By earning coverage from top-tier publishers, you can build unmatched authority that drives rankings traditional outreach can’t touch. But the benefits don’t stop at SEO. Those same high-authority links are becoming essential signals for AI Overviews (AIO) and Google’s Generative Experience (GEO), helping your brand surface where it matters most in the future of search.

In this session, Michael Johnson, CEO at Resolve, will walk you through how use Digital PR to turn news into links, and earn the kind of authority that both Google and generative AI can’t ignore. If you want to future-proof your link strategy and own the search results your competitors wish they had, this session is for you.

Be ready to learn how to:

• Create linkworthy research studies and content
  
• Identify and find the right journalists to pitch to
  
• Create compelling pitches
  
• Track and monitor your Digital PR wins
  

Michael and his team at Resolve have landed their clients backlinks on Forbes, NYPost, INC.com, Investopedia, Yahoo and MSN. In this presentation, you’ll learn step-by-step how to build out effective Digital PR link building campaigns.