Webinar: Build a Smarter Marketing Strategy with AI : Session 1 by Digital Marketing Institute

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About This Webinar

Session 1: Strategic Foundations

In this 90-minute session, Will looks at where AI can help with your planning, research and strategy.

Included in this session is a prompt cheat sheet for building your digital strategy.

Agenda

Set objectives and KPIs that translate business goals into desired marketing outcomes
Use AI agents that scan the web, social media, and search results for deeper audience insights
Build a rich audience persona (like a custom GPT or Claude Project) to test ideas against, like a virtual focus group
Create a channel plan, with a tailored strategy per channel, built from your own research and context (vision, values, objectives)

Presenter

Will Francis

Marketing Educator and Author

Will Francis is a digital marketing and AI expert with over 20 years of experience working with some of the world's most loved brands. Today, he teaches marketers on AI, content, and social media marketing through talks, courses, and his online community, where his focus is on helping businesses navigate the confusing AI landscape and unlock real productivity gains from the best AI tools and workflows.