About This Webinar
After the rush of Black Friday and Cyber Monday, the real work begins: keeping new customers engaged. In this fireside chat, hear from Diane Noth, Senior Retention Marketing Manager, Mint & Lily, on how her team transforms holiday shoppers into repeat customers through personalized post-purchase flows, loyalty initiatives, and strategic segmentation.

From welcome series optimization to retention-triggered campaigns, Diane will share how Mint & Lily approaches customer lifecycle marketing during the critical post-BFCM period.

What You’ll Learn:
✅ How Mint & Lily turns post-BFCM transactional shoppers into loyal brand advocates
✅ The most effective retention flows and campaigns to launch in December and January
✅ Ways to use data to segment and personalize post-purchase experiences
✅ How to measure retention success and identify your highest-value segments
Agenda
  • 12:00 PM – Welcome and Introduction
  • 12:10 PM – Fireside Chat with Diane Noth
  • 12:40 PM – Live Q&A
  • 12:55 PM – Closing Remarks
Presenters
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    Gabby Esposito
    Senior Community Specialist
    Gabby Esposito is a Senior Community Specialist at Klaviyo. She manages the content on the Klaviyo Community, the digital customer forum within the Power Up. Gabby has a background in content marketing and enjoys sparking connection through media and storytelling.
  • 1763669523-5ab776c116382f81
    Diane Noth
    Diane Noth, Senior Retention Marketing Manager, Mint & Lily
    For the past 8+ years, Diane has been immersed in the world of retention marketing, crafting data-driven strategies that turn first-time buyers into lifelong customers. Through strategic email, SMS, CRM, and lifecycle marketing initiatives, Diane specializes in optimizing engagement, boosting retention, and maximizing customer lifetime value.
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