As academic leaders, you’re facing unprecedented pressure: rapidly shifting employer expectations, widening skills gaps, enrollment uncertainty, and the accelerating impact of AI on every discipline. The question is no longer whether higher education needs to adapt, it's how quickly and strategically institutions can respond.

Join the Digital Marketing Institute (DMI), in partnership with the American Marketing Association (AMA), for a session based on evidence and data insights from 1.8 million U.S. job postings, showing exactly which skills, tools, and competencies employers will prioritize in 2026, and where current curricula fall short.

You’ll walk away with clear, actionable guidance to modernize curriculum, strengthen industry alignment, and equip graduates with the skills employers consistently say they struggle to find.

Reserve your place today.

Future-proof your programs. Strengthen employability outcomes. Protect institutional competitiveness.