About
New opportunities in the PJM electricity market, which coordinates the power grid and utilities across the Mid-Atlantic and Midwest, could turn flexible energy assets into significant sources of revenue. Make sure you compare your options carefully to avoid leaving money on the table.

What's Changed?
Data centers need enormous amounts of new power. PJM, the organization that manages the regional electricity grid across much of the Mid-Atlantic and Midwest, is proposing a new framework called Bring Your Own New Capacity (BYONC). It could allow businesses with qualifying batteries, generators, thermal systems, and other flexible energy assets to earn long-term revenue by providing capacity to data centers.

Why Act Now?
Companies are already signing long term contracts with data centers for new flexible behind-the-meter capacity. The economics for behind-the-meter flexibility were already strong, and now data centers are willing to pay a premium on top of those savings. But standard "free battery" pitches often oversimplify the details and could lock you into terms that limit your overall revenue.
When
Thursday, November 19, 2026 · 2:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Agenda
  • How BYONC works
  • How to approach financing
  • What your assets could be worth
  • How to maximize your savings/earnings potential
  • What questions to ask before committing to a long-term agreement
Presenters
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Matthew Wolfe
Vice President, Business Development
Matt Wolfe is Vice President of Energy Business Development at Veolia in North America (formerly Icetec Energy Services), specializing in energy markets, predictive analytics, and distributed energy resources. With over 20 years of experience, he helps optimize energy assets to reduce costs, mitigate emissions, and participate in regional electricity markets.
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Bill Dugan
Senior Director, Flexible Energy Markets
Bill Dugan is Senior Director of Flexible Energy Markets at Veolia in North America, specializing in wholesale electricity markets, energy optimization, and risk management. With over 17 years of experience in PJM markets, he helps organizations navigate complex energy markets and maximize the value of flexible energy assets. Previously, he served as Director of Congestion Management at Customized Energy Solutions and as a Senior Analyst at Monitoring Analytics, PJM's Independent Market Monitor. His expertise spans energy, capacity, ancillary services, and market participation strategies.
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