About
A free 1-hour webinar with Ann Stanley on how to generate a GEO (Generative Engine Optimisation) report and strategy for your business, so you can be found in ChatGPT, Gemini, Perplexity and Google's AI Overviews.

If your customers are starting their searches in AI tools rather than Google, your old SEO playbook is not enough. GEO is the new layer that decides whether your brand is mentioned, summarised, and recommended inside generative answers, or whether you disappear.

In this 60-minute session you will learn:

- What GEO actually is, and how it differs from SEO
- The four AI surfaces that matter most: ChatGPT, Gemini, Perplexity and Google AI Overviews
- How to run a GEO audit on your own brand and your top competitors
- The 12 GEO audit pillars Anicca uses with clients, and how each one is measured
- How to read a GEO scorecard and turn the findings into a 90-day action plan
- The fastest fixes for any business, plus the harder structural work that builds long-term visibility
- How to track GEO performance over time

You will leave with a clear framework, a sample audit report, and a 90-day GEO action plan template you can apply to your own business straight after the session.

For marketing leaders, agency owners and business managers who want to take AI-driven search seriously. No technical background required.

Hosted by Ann Stanley, Founder & CTO of Anicca Digital and Co-Founder of Anicca AI & Insights. Ann has built more than 50 GEO audits in the last year and runs the Anicca GEO programme that powers client visibility across the new AI search surfaces.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Brad Longman
Technical SEO Account Manager
With over 10 years’ experience in SEO, Brad works on several SEO specialist projects for organisations of various types and sizes covering website launches and migrations, technical SEO, international SEO and lead generation. He creates and grows SEO campaigns, as well as driving business development, R&D and delivering valued training to clients and much more besides.
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Darren Wynn
MD Anicca Digital
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