Andrea Nitsche is Chair of Cash Matters, a civil society movement funded by the International Currency Association (ICA). She holds an M.A. in Liberal Arts and worked in various industries, both in corporations and associations, always in communications with a focus on media relations, advocacy and crisis communication. She used to live in Canada, studying and teaching at McMaster, as well as in Berlin and Brussels, representing German energy companies. Currently, she is Director Communications at G+D Currency Technology and lives in Munich.
Cash Matters was launched 2017 and promotes cash through its website,
www.cashmatters.org, and its social media channels. The movement is also actively engaged in advocacy for cash and commissions studies, e.g. “Keeping Cash – Assessing the Arguments about Cash and Crime” or “Virtually Irreplaceable – Cash as Public Good”.