Webinar: Mastering Identity, Maximizing Impact: A Roadmap for Data Readiness by Third Door Media

| Eastern Time (US & Canada) (GMT -4:00)

About This Webinar

In an era where AI and next-gen marketing promise to transform customer engagement, most organizations are still held back by one thing: their data. MilliporeSigma, a global life sciences leader, refused to let fragmented systems and siloed records limit their reach. Partnering with Solvenna and Redpoint Global, they built a unified “Identity Graph” that stitches together customer records from more than 30 countries, dozens of data sources, and multiple channels—creating context and clarity across their customer data and unlocking powerful new possibilities for precision marketing.

In this webinar, you’ll hear how MilliporeSigma,:

Created a single source of truth for customer identity that fuels AI-driven campaigns across all devices and all activation channels (e.g., paid media, email, social, etc.).
Activated multi-touch, cross-channel programs like abandoned browse retargeting, repurchase reminders, and account-level engagement that deliver measurable lifts in revenue.
Scaled engagement with “long tail” customers not covered by sales reps; turning overlooked segments into consistent growth drivers.
Streamlined revenue attribution by connecting the dots between every interaction and transaction.

Whether you’re tackling data chaos, struggling with identity resolution, or trying to prove marketing’s impact on the bottom line, this is your chance to see how one of the world’s most respected brands made their data CX and AI ready; and what that means for results.

Marc Brauch

Product Owner, Customer Data Platform, MilliporeSigma

Marc kicked off his career at the Tuck School of Business' Bridge Program and Executive Education and eventually went on to earn his MBA in Operations and Supply Chain Management from Northeastern University's D'Amore-McKim School of Business. His journey took him through the dynamic world of eCommerce at Wayfair before landing at MilliporeSigma (Merck KGaA Darmstadt Germany), where he has spent the last five years in various roles. Marc has worn many hats throughout his career, diving into eCommerce Operations, Site Merchandising, 3D Imagery Operations, Sales Operations, Marketing Automation, and AdTech.

Marc thrives on the excitement of bringing together business and technology to solve real problems. He enjoys leading teams and fostering a culture of growth, where everyone can contribute their ideas and talents. By focusing on data-driven insights, he aims to make meaningful improvements that enhance customer experiences and empower his colleagues.

Tim Perry

Co-Founder, Solvenna

Tim Perry is the Co-founder of Solvenna, a consultancy that helps organizations unlock the power of customer data to fuel smarter marketing, actionable analytics, and measurable growth. With more than two decades of consulting experience, he has guided over 150 companies in unifying and activating their first-party and third-party data. Tim began his career at Deloitte and went on to co-found multiple firms, advising global enterprises across industries on how to turn complex data challenges into new sources of business value.

At Solvenna, he partners with leading technology providers to deliver solutions that enable data readiness, personalized engagement, meaningful insights and tangible impact. Known for simplifying complexity, Tim is recognized for a pragmatic style that delivers results and helps clients like MilliporeSigma transform fragmented systems into cohesive, customer-centric platforms. A frequent speaker and advisor, he shows how data, AI, and modern MarTech stacks can be leveraged as a true competitive advantage.

Beth Pfefferle

Chief Marketing Officer, Redpoint Global

Beth Pfefferle is the Chief Marketing Officer at Redpoint Global, where she leads a team focused on helping data leaders unlock the full value of their customer data to power AI, analytics, and customer experience strategies. In previous marketing leadership roles, she’s scaled B2B tech companies across healthcare, analytics, and mobile engagement. That experience informs the unique blend of strategic vision and hands-on execution she brings to every conversation.