VERSED was launched with a mission to democratize clean beauty with the look, feel, and formulas of a prestige brand, at mass-market prices. Backed by sister company Who What Wear and its community of 16 million people, VERSED launched with an immediate audience to drive demand and build brand awareness. Join BeautyMatter's Kelly Kovack for a conversation with VERSED President, Melanie Bender on how to harness influence to build a community-backed brand positioned for rapid growth. Bringing the prestige aesthetic, playbook, and sensibility to mass retail is easy to say, but far more difficult to execute. Learn how VERSED did it.
We’ll Tackle:
- How to build a brand for scale
-Creating a prestige offering at mass prices
- Harnessing influence to drive growth
- Wholesale first - DTC second strategy
- Navigating and defining clean
When?
Thursday, September 24, 2020 · 2:00 p.m.
Eastern Time (US & Canada)
Duration: 1 hour
Price
Free
Language
English
Who can attend
Everyone
Dial-in available? (listen only)
Not available.
Hosted By BeautyMatter
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
Melanie Bender is one of Fast Company's Most Creative People and the President of VERSED, the cleanest brand in drugstore skincare (vegan and sustainably-minded, too). At VERSED, Melanie combines community-driven development with hyper-growth...
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the...