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About This Webinar
AI search doesn’t just evaluate your website, it analyzes your entire organization. If your teams are working in silos, your brand story may be working against you.

In this webinar, we’ll explore how the time is now to turn AI visibility from an SEO and AI search responsibility into a shared organizational advantage.

  • See the bigger picture: Learn why showing up in AI search, across ChatGPT, Gemini, AI Overviews, Claude, and more, depends on more than SEO and GEO alone, and what that means for your brand.
  • Break down silos: Discover how search, content, PR, product, analytics, brand teams, and more internal stakeholders, shape how AI models understand and recommend your organization.
  • Build shared ownership: Get practical frameworks for aligning goals, workflows, and metrics so AI visibility becomes a win for the entire organization. It is equally as important to know about the threats.
  • Leave with an actionable plan: Walk away with clear next steps to rally your organization around AI search and turn it into a competitive advantage.
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Sara Resnick
Global Organic Marketing Lead SEO, GEO, ASO & Social, Western Union
Sara Resnick is a Leader in the SEO space with a passion for helping brands grow organically. With 20 years of marketing experience, Sara has held roles in a variety of industries including fintech, e-commerce, music, television, non-profits and publishing.

Currently Sara is the Global Organic Marketing Lead at Western Union where she leads global organic growth strategies including SEO, GEO, ASO and Social Media. Previous to Western Union, Sara was the Global Head of Organic Growth SEO at Shutterstock, leading organic channel initiatives to optimize the integrated customer acquisition strategy. Prior to that, for 12 years Sara was the Vice President of Enterprise SEO Partnerships for 1-800-FLOWERS.COM, Inc. where she led the organic search efforts across their Family of Brands including top gifting brands 1-800-Flowers.com and Harry David. Sara is also held marketing roles at America's flagship PBS station WNET, Music Sales G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, and is an active member of CHIEF. When Sara is not SEOing, she can be found loving NYC, coffee, concerts and music.
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