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Food and supplement companies are under increasing pressure to navigate evolving regulatory expectations, labeling scrutiny, and greater attention to marketing claims, all while moving products to market faster.

In this on-demand session, Catherine Zhou, Co-founder and CEO of Truli; Michael Wu, Co-founder and COO of Truli; and Blake Bouldin, Food Industry Regulatory & Commercialization Leader, discuss the latest food compliance challenges and how AI is helping companies build more efficient, scalable regulatory review processes.

The conversation covers emerging FDA and FTC priorities, common labeling and claims challenges, practical applications of AI for reviewing packaging and marketing materials, and strategies for balancing compliance, innovation, and speed to market.

Watch the on-demand recording for practical insights into how food and supplement companies can strengthen compliance workflows while using AI to support faster, more consistent decision-making.

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Sponsored by:

Truli

Truli is an AI-native compliance platform that helps food and beverage brands streamline regulatory compliance across the product lifecycle. Truli reviews packaging, labels, ingredient statements, marketing claims, websites, social media, and retailer listings to identify potential compliance risks early, while monitoring upcoming guidance, enforcement, state and global regulatory developments, and retailer policies that could impact products. By automating first-pass reviews, aggregating regulatory data, and keeping regulatory, legal, marketing, and product teams aligned in a single workflow, Truli helps companies launch products faster, stay ahead of regulatory change, and bring products to market with confidence.

To learn more, visit Truli.
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Co-founder and CEO, Truli
Catherine Zhou is the co-founder and CEO of Truli, where she leads the company's product and AI strategy. She works closely with food and beverage brands, regulatory experts, and legal professionals to develop AI tools that help modernize compliance workflows and navigate evolving regulatory requirements.

Prior to founding Truli, Catherine conducted machine learning research at Stanford University and MD Anderson Cancer Center, applying AI to healthcare and drug discovery. She has co-authored a publication in Nature and presented her research at international scientific conferences. Her experience building AI for complex, highly regulated fields inspired her to bring the same technology to regulatory compliance in the food and beverage industry.
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Co-founder and COO, Truli
Michael Wu is the co-founder and COO of Truli, where he leads the company's sales, marketing, and finance operations. He works directly with CPG brands, regulatory professionals, and channel partners to bring Truli's AI compliance platform to market, driving the company's first enterprise partnerships with brands across the food, beverage, and supplement industries.

Prior to founding Truli, Michael built AI products for startups and financial institutions. He also founded a nonprofit bringing live music to underserved communities, was an international piano champion, and a national debate champion. His firsthand experience navigating FDA compliance while launching a consumer product inspired him to build Truli and make regulatory expertise accessible to every brand.
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Food Industry Regulatory & Commercialization Leader
Blake Bouldin is a food industry regulatory and commercialization leader with more than 22 years of experience spanning product development, quality, food safety, regulatory affairs, and commercialization. For the past 11 years, he has specialized in regulatory strategy for food, beverage, and consumer packaged goods, helping organizations build regulatory capabilities, navigate complex requirements, manage risk, and bring products to market.

Throughout his career, Blake has built and transformed regulatory functions, guided high-volume and complex product portfolios, supported global commercialization, and developed teams and processes designed to identify regulatory risk before it becomes a business problem. At Liquid I.V., he built the regulatory function as the brand grew from approximately $300 million to more than $1 billion in annual sales, establishing a capability that was recognized with an internal Unilever award, with no major public regulatory enforcement actions during his tenure.
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