Dealing with sludge, poor adhesion or patchy phosphate coatings? The real issue may be pretreatment. In this webinar, learn why proper cleaning and descaling are critical to coating quality and process efficiency. Haviland will cover two-stage cleaning, the role of alkaline descalers, safer pickling options and simple ways to reduce rework and equipment wear. If you’re looking to improve consistency and cut downtime, this session is for you.

Presented by:


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  • Welcome and overview
  • Understanding the pretreatment process 
  • Cleaning and degreasing
  • Alkaline descaling: key to better coatings
  • Risks of strong acid pickling
  • Safer and more effective alternatives
  • Final considerations for a strong pretreatment program
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    Daniel Church
    Technical Sales Manager, Haviland Products Company
    Dan Church is a technical sales manager at Haviland Products Company with over 25 years of experience in the surface finishing industry. He is known for his hands-on problem-solving, process optimization skills and broad technical knowledge across plating, pretreatment and conversion coatings.
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