Webinar: Survive the AI Hype and Take Control of Your PPC Campaigns by Digital Marketing Institute

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About This Webinar

Google & Meta Ads interfaces are designed using psychological manipulation tactics to get you to spend more or adopt strategies that don't suit your business goals.

AI automation is pushed heavily in advertising platforms. But, these strategies can end up favoring the platform's revenue objectives, rather than your own.

Who should attend this webinar?

Anyone who manages or spends money advertising on Google, Meta or any other digital platforms, including social media platforms.

What you’ll receive:

AI Advertising Reality Check Toolkit
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A clearer mind and ability to make better decisions and run more effective advertising campaigns.

Agenda

Avoid the AI hype and develop a healthy skepticism for digital advertising user interfaces.
Reclaim control of your PPC campaigns from automated features and persuasive UI elements built into ad platforms.
Audit the advertising platforms you use to identify potential automation pitfalls in your paid advertising strategy.

Presenter

Cathal Melinn

DMI Expert

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

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