WEBINAR DETAILS
  • About
    Awareness is the first KPI to move as you build a brand. It is the most leading variable. Even distribution gains grow your awareness. But the ultimate prize is the most lagging variable in the marketing mix - pricing power. This webinar shows you what creates it and how to measure it without hiring an overpriced firm.
  • Agenda
    • Defining Pricing Power
    • Pro Tips to Build Pricing Power
    • Scrappy Ways to Measure Pricing Power
    • Q&A
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
FEATURED PRESENTERS
  • 1780509020-90cf20ea95f73504

    James Richardson

    Founder
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG...
    Full Profile
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