How to Have The Tough Pricing Adjustment Conversation with Your Sellers

Is your overpriced listing sitting like a pumpkin after Halloween—shriveling up and losing buyer interest by the day? You’re not alone. With the market shifting and sellers clinging to unrealistic expectations, more agents than ever are facing the dreaded “price reduction” conversation.

And let’s be real: most agents dread it. Say it the wrong way, and you risk losing the listing—or worse, your reputation. Say nothing, and your seller is stuck frustrated while your sign becomes nothing but lawn decor. We get it—its stressful.

That’s why Darryl Davis is going to pull back the curtain on exactly how to navigate this make-or-break moment with professionalism, empathy, and confidence and help you find the balance and the words to coach your sellers effectively.