About This Webinar
As retail brands grow past $50M in ARR, it's time to step back from standard trade-spend habits and ask some big, long-term questions about how budget is allocated across sales and marketing to fuel a high-growth business.
Agenda
  • Which Brands Need to Make This Shift? And Which Can Avoid It?
  • Why Does Consumer Marketing Need to Dominate?
  • When Does It Make Sense to Make The Transition?
  • What Are the Best Practices for Adjusting Trade/Consumer Spend Ratio for High-Growth Brands?
  • Q&A
Presenter
  • 1780509020-90cf20ea95f73504
    James Richardson
    Founder
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others.

    James also hosts his own business podcast —Startup Confidential —on YouTube, Apple, Spotify and most major podcast platforms. And he writes a Substack publication on contemporary social issues — Homo Imaginari — every week. He lives in sunny Tucson, AZ with his family and dogs.

    His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.

    Premium Growth Solutions Website – https://www.premiumgrowthsolutions.com/
    Services – https://www.premiumgrowthsolutions.com/services/
    LinkedIn - https://www.linkedin.com/in/premiumgrowthsolutions/#
    Riding the Ramp The Book - https://www.amazon.com/Ramping-Your-Brand-Killer-Growth-ebook/dp/B0DT2M873N
Powered by BigMarker