Webinar: LocalU Advanced by Local University

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About this Webinar

Attend LocalU Advanced Virtual
November 10, 2020

Completely New Content - Never Presented Before - an Amazing Value!

Just $99/person for access to the full day, including breakout sessions!

A full-day Local SEO Conference for Internet Marketing Professionals

Join us from anywhere in the world on November 10, 2020, from 9 am to 5 pm Eastern time for Local U Advanced - See the top experts in Local Search with one goal... sharing everything.

If you've attended one of our other virtual events this year - rest assured - this is completely new content. We work hard to ensure our speakers do not regurgitate the things you've heard earlier this year at our conference, or others. We pay our speakers and as a result, we have some of the best minds and information available - for an incredibly reasonable cost to you.

Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand, or manages multiple locations & enterprise accounts. Or if you're looking to expand into local marketing from traditional SEO, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry.

These sessions will be action-packed, presented at an advanced level, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.

Can't make the event? Get your ticket and watch the videos on demand - available to all ticket holders about a week after the event concludes!!

Agenda

Local, Social, and Voice - The Trifecta of Local Online Success - Erin Jones

Carrie Hill

Local SEO Analyst/Community Manager, Sterling Sky & Local University

Carrie is a Local SEO Analyst at Sterling Sky, Inc. and the Community & Event Manager for LocalU. She started her journey in SEO in 2006 with a boutique agency dedicated to lodging websites. Over the next 9 years she’d work her way up to Director of Marketing and managing an 11-person team of experts. Looking for a new challenge in a variety of niches, Carrie reached out to her mentor Mary Bowling, and they operated Ignitor Digital – an agency specializing in Local Search Audits until she joined Sterling Sky in 2020.
Erin Jones

Local SEO Analyst / Account Manager, Sterling Sky

Erin loves to connect brands with their audiences in order to help them thrive online. She’s worked in SEO since 2006, and has since further honed her skills specializing in social media and brand reputation. Erin has loved having a front row seat to the evolution of the reputation and social media spaces online over the past decade and is thrilled to be the newest member of the Sterling Sky team.

Erin has worked with a variety of brands – from HGTV personalities and defense contractors to local small businesses and nonprofits. The online space has given all of these brands an equal opportunity to share what they have to offer with the world, and Erin is passionate about helping to connect these great brands with their ideal customers. She loves combining tried and true methods with new ideas to find great solutions for clients and colleagues alike. As an experienced speaker and author, Erin loves contributing to great content and learning from the other brilliant minds in the search and social spaces.
Craig Mount

Founder, Classy Brain

Craig is the founder of the digital marketing company Classy Brain. He’s been working in digital marketing since 2009, focusing primarily on Local SEO. He is a Product Expert for Google My Business; a Local Search Expert on Local Search Forum; and a contributor for Search Engine Land. You can find him on Twitter, Instagram, and TikTok. He is the founder of the peanut butter company Nerdy Nuts.
Darren Shaw

Founder, Whitespark

Darren founded Whitespark in 2005. The company specialized in web design and development, however, Darren’s passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker.Darren is widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 22 years and loves everything about local SEO.
Greg Gifford

Vice President of Search, SearchLab

Greg Gifford is the Vice President of Search at SearchLab, a boutique Local SEO agency company that provides digital marketing services to SMBs all over the country. He’s got over 17 years of online marketing experience and is an international conference speaker, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.
Cindy Krum @Suzzicks

CEO & Founder, MobileMoxie

Cindy Krum is the CEO and Founder of MobileMoxie, LLC. MobileMoxie was founded in 2008, and offers suite of cutting-edge online mobile web and app marketing tools, as well as providing individualized consulting for clients. She brings fresh and creative ideas to her clients, providing on-site training and workshops, as well as speaking at national and international conferences on a regular basis.
Dana DiTomaso

Founder, Kick Point

Dana typed her first line of code in 1982, knew from a young age that she wanted to be an entrepreneur, and has been giving talks and presentations since 1998. The Internet has always been a source of opportunity and challenge for Dana, and the three businesses she has owned have all taught other entrepreneurs and organizations how to benefit from digital-first marketing.

When Dana owned a web design and development shop in 2000, clients started asking her, “how do I get more people to come to my website?” Search Engine Optimization (SEO) introduced Dana to a brave new world of marketing, and to a large community of marketers, SEOs, business owners, and other speakers. Because she has always been future-focused, Dana paid attention to proven principles instead of quick tips, and to this day, not a single one of her clients have been affected by a Google penalty.

Her focus on the future contributes to the topics Dana speaks on, and she is often asked to cover emerging techniques because her digital marketing agency is committed to pushing for better opportunities for its clients. This commitment means that Dana always has new tests and experiments to incorporate into talks and presentations. Dana was also nominated as “SEO Speaker of the Year” in 2018, by Search Engine Land.

Dana lives on Treaty 6 land in Edmonton, Alberta with her wife and three cats (who have 2.5 tails between them). In her spare time, she yells at football players — especially the Hamilton Tiger-Cats.
David Mihm

Founder, Tidings

David Mihm is a longtime practitioner of local search marketing and a co-founder of Local University. He now runs Tidings, a software company that helps small businesses, agencies, and through-channel brands send email newsletters in no time flat.

David was VP of Product Strategy for ThriveHive from 2018-2020 and Director of Local Strategy at Moz from 2012-2015. He was also the cofounder of GetListed.org, a web app which helped over 3 million businesses get better visibility in Google, Yahoo, Yelp, Bing, and other local platforms.

David is a regular speaker at many local marketing industry events including SMX, MozCon, LSA/Localogy, SIINDA, and StreetFight.
Joy Hawkins

Owner, Sterling Sky Inc

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky in Canada. She is also the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space. She has been working in the industry since 2006. She has a monthly column on Search Engine Land and enjoys speaking regularly at marketing conferences such as SMX, LocalU, Pubcon, and Mozcon. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.
Amanda Jordan

Director, Local SEO

Amanda Jordan is the Director of Local Search at LOCOMOTIVE Agency. Her clients vary from small businesses with one or two locations to businesses with 100+ locations. She focuses on practical and actionable SEO strategies drawn from tactics that have given her amazing results time after time.
Krystal Taing

Solutions Engineer, Strategic Partnerships Uberall

Krystal has spent the last decade working in SEO and e-commerce with a focus on local since 2014. Krystal is a Solutions Engineer for Strategic Partnerships at Uberall. She is also a Google My Business Gold Product Expert. Her experience devising local strategy aids brands in solving their most persistent marketing challenges. This includes improving organic visibility, search rankings, and online-to-offline traffic.
Mike Blumenthal

Co-Founder - GatherUp.com

Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years. Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search. Mike helped co-fund Localu in 2009 and co-founded GetFiveStars.com in 2012. He presents nationally at search conferences and writes a regular column at Streetfight Magazine with David Mihm. During the week, you can find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community and at the GatherUp.com blog where he writes on issues surrounding reviews and reputation.
Allie Margeson

Director of GMB Services, Whitespark.ca

Allie been helping small business owners get the most bang for their marketing bucks since 2014. She loves the opportunities and challenges of local search marketing and Google Ads. She has a knack for helping busy entrepreneurs, owners and marketing managers understand the value of local search efforts, without all the jargon.
Mark Kabana

Founder, CEO, PlacesScout

Founder of Places Scout, an automated Local SEO reporting platform that provides powerful solutions for keyword research, lead generation, competitive analysis, rank tracking, reputation monitoring, citation analysis, business listing audits, and social media management - the all-important areas of focus for any online marketer.

Places Scout simplifies and automates the labor-intensive process of obtaining valuable market research data in the areas outlined above, allowing its users to streamline operations, easily manage clientele, and gain a competitive advantage with the instant wealth of business intelligence data provided.
Myles Anderson

Founder, CEO - BrightLocal.com

In my capacity as BrightLocal founder and CEO, I get involved in all areas of the business, but my two biggest passions are our tools and our customers. It's my job to ensure that we continue to extend and improve our platform to meet our customers' ever-changing needs. But it's just as important that we deliver excellent customer service to match our tools; one without the other just doesn't cut it!