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Behind the Scenes of the Best Christmas Advert of 2020
About This Webinar
In a year that has been challenging, Chester BID decided to deliver a project designed to drive local spend and at the same time allowed them to create a Christmas advert that was filled with; hope, kindness and a good dose of shopping local.

The results have been an amazing and seen the video listed alongside Johns Lewis as the best Christmas advert 2020.

Find out the: The Why, The What, and The How, with this exclusive behind the scenes look.
Presenters
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Emily Ghazarian
Marketing & Events Manager
I currently support over 400 businesses and city centre stakeholders in my role as Marketing & Events Manager for Chester BID Company. I also have a background in the charitable sector in a variety of capacities including fundraising, communications, project management, and business planning and development.
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Jilly Cross
Digital Problem Solver - Founder of Team Bravand.
I’m the founder of digital and creative communications agency, Bravand. For almost 20 years I have written, produced and managed the design and delivery of campaigns and experiences aimed at human beings. I’m fascinated about why we behave and interact with the world the way we do and the power of creative storytelling to get a message across.
This webinar will show you…
  • 1606293647-afd2a891f275a2e7
    The Why
    Hope, Kindness and a good dose of shopping local
  • 1606293759-70f5d80fe913537b
    The What
    The Financial Technology we used to support our campaign
  • 1606293941-9de5aff93eb4d5df
    The How
    The journey from ideation to creation and National Press
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