The pandemic has forced many manufacturers to look at new ways of getting their products to market, with traditional routes such as supermarkets and restaurants closed during lockdown.

Smart companies have taken advantage of digital channels, such as Amazon or their own websites, to ‘cut out the middle man’ and sell directly via ‘Direct to Consumer’ (D2C) channels.

Manufacturers could see a £24bn sales boost in the next three years by exploring D2C models. 57% of the UK public now frequently shop from manufacturers directly – with a third saying they do so to help support UK industry (Barclays).

The latest Manufacturing Management Live Panel, sponsored by Sage, explores how manufacturers can take advantage of these new routes to market.

Joining MM editor, Chris Beck are:
• Rob Sinfield, VP of product, Sage
• Lee Collinson, head of manufacturing, Barclays
• Alex Hislop, Vice President Retail & Consumer, Business & Account Development, UK&I, DHL
• Narin Ganesh, finance director, Montagne Jeunesse

Watch now to learn:
- How D2C channels have become the go-to for many since the start of the pandemic
- How one company transformed its retail offerings, seeing huge financial benefits in the process
- Top tips from leading experts on how D2C can work for you
- How customer demand is shaping manufacturers’ strategies
- Why having strong digital expertise is vital