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LLMs, agents, and AI-powered search are rewriting the rules for how people find, evaluate, and engage with brands. To stay ahead, marketing teams need a new playbook: Answer Engine Optimization (AEO).

In this conversation, Webflow’s marketing leaders introduce the “AEO Maturity Model,” a four-step framework to help you evolve your strategy from SEO to AEO.

You’ll learn:
  • What AEO is and how it changes the rules of search
  • How to identify and close gaps in your current strategy
  • Live walkthroughs of AEO readiness using real websites
  • Practical examples of the framework across content, structure, and measurement

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Chief Evangelist, Webflow
Guy Yalif is a B2B marketing executive with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize.
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Editorial Director of Search Engine Land & Search Marketing Expo
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