Give your profile purpose. Use your presence to build pipeline.
AEC business development has changed—and LinkedIn is no longer optional. Whether you’re chasing public contracts or cultivating private clients, your digital presence is part of the buyer’s decision-making process. This fast-paced session is built specifically for seller-doers and marketing leaders who want to use LinkedIn as a modern BD tool—without spending hours a week online.
What You’ll Learn:
-How to quickly optimize your personal LinkedIn profile for credibility, visibility, and trust
-Daily, weekly, and monthly BD actions you can take in just 15 minutes
-Smart ways to grow your network, research prospects, and keep your firm top-of-mind with the right people
-Tips for engaging with clients, partners, and even competitors—without sounding salesy
This is a hands-on session. Attendees are encouraged to be logged into LinkedIn and follow along during the training.
Duration
1 hour 15 minutes
Price
$160.00
Language
English
OPEN TO
Everyone
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Katie Cash is a Senior Vice President at Smartegies, where she leads growth strategies for AEC firms nationwide. Since joining the firm in 2011, she has guided a wide range of architecture, engineering, and construction clients through strategic...
For Principals Who Want Results.
For Marketers Who Want to Win.
AEC marketing has changed more in the last 3 years than in the previous 30.
Firms that keep relying on outdated tactics or under-trained teams are falling behind — fast.
Whether you’re onboarding new hires or upskilling experienced marketers, SmartSKILLS™ is the training series built for the way AEC firms grow today: faster, leaner, and with far more pressure to prove value.