While poker was at the forefront of the first boom in online gaming, it has slowly become a less prominent part of operators’ offers. While it retains its hardcore audience, poker now needs to attract a new generation of players in order to return to centre stage.

Our expert panelists will discuss how it can appeal to young adults, who may not understand that poker is a game of strategy that requires the same kind of patience, skill and judgement as their favourite video games. Is it just a question of better educational marketing or do online poker rooms need to innovate and become more of a social experience to drive acquisition?